Marketing is fun but marketing without a solid brand can be a complete waste of time, here’s how they work together.

Our audiences are extremely savvy when it comes to photography—they know when they’re looking at amateur photography and when they’re looking at professional work. If they see you use amateur photography to market your business, then they assume you have an amateur business. They think to themselves, “If you won’t invest money in your own business, why should I?” And you should!