When I started my business I was attracting the wrong clients and undervaluing my work but over time I found my niche, realigned my own branding and went from charging $75 to booking $4,000 projects. Branding is the sole reason I was able to turn my design business into a sustainable thriving full time job.

So many people make the mistake of trying to master a different trade—like content writing, branding, graphic design and the like—in order to avoid hiring a specialist to take care of a specific task but this isn’t efficient for a business.

7 Amazing Christmas gifts for entrepreneurs and small business owners you need to know about!