75% of consumers admit to making judgements about a company’s credibility based on their website design meaning your website needs to be in good shape!
If a candidate hits all 3 of these qualities, nothing else should matter. Not their tattoos, not their piercings, hair color, gender, ethnicity, language, etc.
Negative influences are like bacteria. We can wash our hands to avoid getting sick but eventually we get sick… it’s inevitable.
We “brush off” lots of negative comments but even if 2% of those comments stay in our mind, overtime that 2% becomes 80% and negatively impacts our mindset.