Many times we start a business, get a DIY’d or inexpensive website, and start doing so well that we forget about it. And you may think well why do I need to worry about it if my business is thriving? Because you could be leaving money on the table.
57% of website users say they won’t recommend a business with a poorly designed website on mobile
Slow-performing websites cost retailers $2.6 billion in lost sales each year
75% of consumers admit to making judgements about a company’s credibility based on their website design
This is one of the biggest problems facing well established business owners who have been around for years due to the fact they had their website built when modern platforms like WordPress weren’t around yet. Having a site that’s mobile responsive is super important considering up to 70% of website traffic is generated through a mobile device! If your site is hard to navigate or read on a mobile device then it might be time for a new site.
Your website is the online store front of your business and if it always has the same products, it’s going to get boring and people are going to stop coming by. Google also takes notice of when changes are made to your site, if you’re leaving it stagnant your google ranking is going to drop!
Maybe you went through a rebrand, maybe your prices changed, maybe you have new services or maybe you have a completely new target audience, either way your website should accurately reflect these changes to continuously attract ideal customers and provide accurate information to visitors.
Maybe you want to update your website copy, maybe you invested in some new brand photos, or maybe you just want to change some things around, either way you should be able to edit your own website when small changes are necessary. With modern website platforms like WordPress and SquareSpace dominating the market, you shouldn’t have to always rely on someone else to edit your site unless you simply don’t want to do it yourself!
Website template designs can be awesome & cost efficient when starting your business BUT over time you may notice other websites look just like yours or realize your website needs more customization for a totally unique brand look. At this point in your business you probably have the funds necessary to invest in a totally custom website design rather than purchasing another template.
A quality custom website design may result in some major benefits like increased profits, the ability to reach more ideal clients, better brand representation, and a stunning design on desktop and mobile devices!
If you think it might be time for a new website click here to book a fall project with me now.
October 9, 2019