Negative influences are like bacteria. We can wash our hands to avoid getting sick but eventually we get sick… it’s inevitable.

We “brush off” lots of negative comments but even if 2% of those comments stay in our mind, overtime that 2% becomes 80% and negatively impacts our mindset.

What it means to be BRANDLESS: Having a logo but no strategy, a website and social media but no consistency, products/services but no message, and so much more.

There is no such thing as a “fair” price and you should stop using the terms affordable and fair. Customers & Businesses are both affected by these terms.