Have you ever been to a website and thought “what is this” or “who is this” or “is this even legit”, that’s the result of coming across a brandless company. Have you ever come across an instagram page filled with a bunch of random products, no cohesion, and no true purpose? That’s also an example of a brandless business.
Do your friends constantly ask “now what is the name of your business again?” or “what do you sell, AGAIN”?You might want to consider the possibility you may in fact NOT have a solid brand.
Being brandless means having a logo but no strategy to back it up, it means selling services/products but not being clear about what you offer, it means having a website & social media but no consistency, and most importantly it means existing but not being memorable or professional.
Brandless businesses are EVERYWHERE and the sad part is most brandless companies don’t even realize it, they are just struggling to grow without understanding their true problem.
Brandless businesses usually think offering more products, spending more money on marketing, or running more promotions is the solution to their stagnant growth.
But the reality is DIYing their own branding and winging it just isn’t getting the results they had hoped for. They would rather focus on smaller pieces of “business” that cost less like producing more products, marketing, and networking than focus on branding because it is such a large up front investment but yields the highest results.
If you’re reading this and have been questioning why your products aren’t selling or why you can’t seem to grow your audience, you may want to take a step back and re-evaluate your overall brand & your own understanding of what that actually means.
April 4, 2019