So many people make the mistake of trying to master a different trade—like content writing, branding, graphic design and the like—in order to avoid hiring a specialist to take care of a specific task but this isn’t efficient for a business.
75% of consumers admit to making judgements about a company’s credibility based on their website design meaning your website needs to be in good shape!
If a candidate hits all 3 of these qualities, nothing else should matter. Not their tattoos, not their piercings, hair color, gender, ethnicity, language, etc.