Our audiences are extremely savvy when it comes to photography—they know when they’re looking at amateur photography and when they’re looking at professional work. If they see you use amateur photography to market your business, then they assume you have an amateur business. They think to themselves, “If you won’t invest money in your own business, why should I?” And you should!

Negative influences are like bacteria. We can wash our hands to avoid getting sick but eventually we get sick… it’s inevitable.

We “brush off” lots of negative comments but even if 2% of those comments stay in our mind, overtime that 2% becomes 80% and negatively impacts our mindset.

There is no such thing as a “fair” price and you should stop using the terms affordable and fair. Customers & Businesses are both affected by these terms.