How TikTok Skyrocketed My Design Business

Using TikTok For Business

Let me start by saying if you think TikTok is just for teenagers & young children, you’re VERY wrong. Within my first 3 months on TikTok I landed one of my largest clients to date, grew to nearly 10K followers, and have connected with so many wonderful small businesses that I would’ve otherwise never found.

TikTok is the latest & greatest social media platform in the game and NOW is the time to take advantage of it. If you don’t believe me just look at the history of our most popular social media outlets, at one point Facebook was just another form of social entertainment, instagram was just for posting personal photos, and nobody had even considered the possibility of an “influencer”.

Some of the largest influencers to date grew at a rapid rate because they started their “influencer” careers when the idea was fairly new which gave them a huge advantage.

When I started to hear talk about TikTok being used for business I knew I had to get on the platform ASAP because social media giants like this only come along every few years. The first few weeks my videos didn’t do too well but then I had one video go viral and leveraged the analytics from that video to produce similar content to maintain my momentum.

So what are the advantages of using TikTok over any of the other social media platforms?

Working with clients

1) TikTok actually allows users to reach people organically unlike instagram and Facebook who have purposely created an overbearing algorithm
To give you some perspective, I’ve been growing my instagram for almost 3 years and I’m almost at 2,000 followers.
I’ve been on TikTok not even 3 months and I’m almost at 10,000 followers, that should tell you everything you need to know about the organic reach TikTok provides.

2) There’s an entire undiscovered business community on TikTok
I was shocked at how many small businesses I discovered on my “For You Page” on TikTok. If I weren’t on that platform I would’ve never connected with any of those small businesses because I just wouldn’t of been able to find them.

3) If your video goes viral on TikTok you CAN literally blow up over night
I’ve seen tons of small businesses go viral overnight and wake up to hundreds of orders. It’s rare to hear things like this happening on other platforms.

4) You don’t have to be aesthetic
I’ve spent hours working on my aesthetically pleasing instagram feed which I love BUT has been very time consuming. On TikTok you can make a piece of content in a minute that could potentially get hundreds of thousands of views.

what if tiktok gets banned?

I hope it doesn’t because it has truly changed lives BUT if it does my time on TikTok was not wasted.

In addition to landing one of my largest clients from TikTok in just 3 months it has managed to help me grow on other social media platforms and increase the size of my mailing list. My instagram was practically stuck at 1800 until my TikTok followers started joining me in other places like Instagram and Youtube. TikTok has made me feel good about the time I’m spending on other platforms because now I’m growing faster than ever before.

In addition to seeing my following increase on all social media platforms my website traffic shot up by nearly a thousand views within the first week of adding my website link to my TikTok profile.

aren’t you scared about the security issues?

No. I’m not going to say much about this but I will say I’ve found information circulating on TikTok about current world events that cannot be found on any other social media platforms or news outlets, just let that sink in.

August 26, 2020

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