Obviously for your instagram to grow you need the basic things like a branded feed, quality photography, and engaging content but aside from that there are many ways to boost your reach →
Using a hashtag in your story can get you featured on that specific hashtag’s story therefore people that don’t follow you will be able to see your story & potentially follow you!
Tagging a location in your story and posts is extremely helpful. You have a chance of being featured in that location specific story AND have the chance of being discovered by people searching for others in your tagged location.
You should be aiming to use all 30 hashtags in every post but they need to be niche specific hashtags. I currently use Smart Hash to help identify the hashtags that are actually working on my posts. Smart hash is a great tool because it allows you to create ready made hashtag “sets’, identify new hashtags, and analyze your reach.
This is kind of an obvious one but sometimes people want to see massive growth & only post a few times a week. A few times a week is not going to sky rocket your reach & you need to be posting ideally 2 times a day although I myself only aim for one post a day!
Many people miss out on opportunities to be featured on massive accounts by forgetting to tag brands! It doesn’t matter if you are tagging clothing brands or toothpaste brands, tagging brands gives you a chance to get featured on their account & get some massive exposure.
Instagram is a visual platform, stop posting a bunch of ads & text! Instead post branded photography of your office space, yourself, and ultimately tell more about your process/story through photos rather than graphics.
Showing your face also means hopping on instagram stories & creating video content. If you’re scared of getting behind the camera & actually talking to your audience you need to “just do it”, it can make a huge difference.
Posting daily instagram stories discussing things with your audience will form a “relationship” between yourself & them. They will start remembering who you are and sticking around. If you’re just posting a photo every now and then along with a cute little boomerang story, your audience probably won’t be very engaged with your content because they really don’t know you AT ALL.
This takes things a step further rather than just engaging with others. Visit your competitors instagram posts & read through the comments. When you see one that resonates with you, reply to that comment.
Chances are that person will wonder “hmm who is this” and check out your profile. Since you are in a similar niche as your competitor that person will also be very likely to follow you!
When you make a new post don’t just click out of instagram and let it be, share it directly to your story. Furthermore, add a small caption with it and use a gif titled “click here” or “tap here” and place it over your post. This way people will HAVE to tap on your post to actually see the photo!
I hope you found these suggestions helpful & improve your instagram reach!
June 11, 2019