If you don’t have a blog, you need one. It doesn’t matter if you’re selling pet toys or paint, a blog can help generate leads and improve your website’s SEO. It can also open up other avenues to generate more income.
Most bloggers sign up for affiliate marketing/display advertising programs like Amazon affiliate or RewardStyle but if you’re just starting a blog you probably don’t have a huge amount of traffic just yet and won’t meet the minimum traffic requirements. And if you do you probably won’t see much revenue from it, that’s where privately selling ads come in.
If you have a very niche specific blog, seek out small businesses/individuals whose products would appeal to your readers. Approach them via social media or email with a proposal.
Your proposal would basically state that they pay you x amount of $$$ each month for an ad placement on your website. Most ad affiliate programs pay you in commission but this method guarantees revenue every month.
To make this approach effective you need to backup your proposal with evidence and facts. Show them your in depth analytics, explain why this would be beneficial to them, and ultimately provide value to them.
If you have readers…even just 2, you have potential customers.
The key to selling an e-book/guide/online course is that it needs to be something your readers will not only want but feel they need.
This method will only work if you actually have something of value to offer your readers . So when considering this option make sure you put some serious thought into your product.
Micro Influencers are becoming more and more popular in 2019, so even if you only have 20 subscribers and minimal blog traffic, I guarantee someone will still offer you something for a sponsored post.
This method is kind of similar to number 1 only the advertising is done through an in depth post about a business/product.
You can usually find businesses searching for people to do sponsored posts in Facebook Groups. One way to find these businesses is by making a post stating you are looking for businesses in x, y,and z niches to sponsor on your blog. Often times you’ll get quite a few options.
Companies/businesses are always looking for exposure.
Sometimes we have A LOT to say and can’t fit it all into one blog post, this is where exclusive content comes in.
Write an awesome blog post, hook your readers and once they want more of that specific topic, send them to the $2 per month exclusive content page.
This page will be where the in-depth longer version of your blog posts sit. If you can really hook your readers, they will be willing to pay $2 per month to access this area.
If you blog about organization, offer organization services/consultations
If you blog about mom life, offer online parenting workshops/webinars
If you blog about weddings, offer wedding planning services/consultations
This list goes on and on.
The key here is to think about what services/workshops/consultations go hand in hand with your blog.
All of these methods can be implemented by any blogger right now. It doesn’t matter if you’ve been blogging for years or a few days, you just need to have a niche and understand how to leverage it.
April 17, 2019
I am so glad I read your article. I never even thought about the idea of privately sell ad! My blog is too small yet to see results from the bigger ad options, so I’m going to give this a try. Thank you so much!
I’m currently in the process of creating an e-book!
Great ideas! The way to make money blogging is ALWAYS changing and shifting. Sometimes it’s hard to keep up! But this is super helpful 🙂